The Build-For UX Framework

A human-first, empathy-driven methodology for intentional design.

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Summary

The Build-For™ Framework is a human-first, empathy-driven methodology rooted in intentionality and results. It provides UX designers with a structured checklist to ensure their design process remains purposeful and customer-centered. While creativity and spontaneity fuel innovation, the framework emphasizes balancing imaginative freedom with structured principles. This ensures practicality, intentionality, and long-term impact in building processes.

Concept

The Build-For™ Framework offers 30 principles to help designers integrate key elements that support meaningful and effective user experiences. It is not about restricting creativity, but about cultivating a design habit that balances imagination with intention.

Why It Matters

Core Principles

Build for Arrival

Design smooth entry points that welcome users with clarity and intent.

Build for Speed

Optimize interactions for quick completion. Reduce steps, latency, and waiting. Provide instant feedback.

Build for Ethical Defaults

Embed integrity into baseline design choices to protect users.

Build for Memory

Remember preferences, history, and recent progress so users don’t have to repeat themselves.

Build for Departure

Make offboarding respectful and simple. Offer clear account closure and data export without dark patterns.

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About Ayobola Adedayo

Dr Ayobola Adedayo

Author, inventor, and product leader shaping digital transformation.

Dr Ayobola Adedayo is a visionary innovator and digital transformation professional with over 16 years of experience across telecommunications, technology, FMCG, NGOs, edtech, and fintech sectors. Known for her expertise in digital transformation, Ayobola excels in driving team performance, strategic thinking, and innovation.

She graduated with a Global Executive MBA from INSEAD Business School, one of the world’s top business schools for senior leaders. She also holds an honorary doctorate degree in Leadership and Strategy (Honoris Causa) (2022), awarded for her pioneering track record in digital transformation and exemplary leadership.

Her contributions have been recognized globally. She is a Product Leader of the Year (Bronze, 2024) and a Community Award Local Winner (Nigeria, 2024) by the WomenTech Network. She was also an Inspiring Leader Award Nominee (2022) and a Digital Leader Award Nominee (2022) by Globant.

Dr Ayobola is a patented inventor, with work focused on innovative applications of technology to improve lives and organizations.